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Portierge
A renown example of how a small family-run company's identity can be widely proclaimed “a long-awaited sign of market changes”.
Portierge is an award-winning woodwork dealer offering mid- and high-end products. The company’s philosophy, “Good products for the good of people”, suggest that items should contribute to everyone’s welfare, and not distract attention with low quality or bad design. We were asked to create the brand’s image based on Portierge’s ideology and the motto that “good woodwork is a selection of details”.
We decided to avoid the pompous imagery
and a common archetype of prestige.
and a common archetype of prestige.
We wanted the logo to be elegant, simple yet meaningful.
The elegance comes through the geometry of the sphere, a feel of precision and mathematical perfection. The two- and three-dimensionality is a thing of interpretation, and that’s what we wanted – to engage both intellectually and emotionally.
We were also responsible for the creative direction during the interior design process.
While supervising architects’ work on the showroom, our priority was to ensure that the customer will have a feeling of being at the spotlight – welcomed, taken care of, comfortable. We wanted to create a space for dialogue with the consultant, so the products were moved to the back, shown after the initial interview.
The logo can be used both horizontally and vertically, making it very flexible in terms of application in various media. It also emphasises the idea of an ever-changing architectural sphere – a room or perhaps a building, which is open for interpretation.
Designing prints, like the agreement of cooperation, was very challenging
due to their complexity and the amount of content required on a relatively small space.
What we found interesting during the process, were those little things related to the character of the company and the industry itself. For example, the set of columns in the table was fixed in a way which helped fitters fill the cells faster and in the order of conducted measurements.
